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Apply to Melt 07

What Melt is looking for and WILL fund

  • Melt is looking for a range of boundary pushing content ideas which demonstrate strong innovation and which exploit new media platform opportunities.
  • Proposals should be user focused. This means focusing on the benefits of use and not solely on the way technology is employed to make it happen. ("User" and "Content" can be defined as reading, browsing, gaming, learning, viewing, listening, communicating etc.
  • We welcome proposals that find new ways of using existing technologies as well as ones that will look to develop new and emerging technologies and platforms.
  • Melt proposals will need to demonstrate potential for commercialisation in the longer term (post Melt R&D).

What Melt will NOT fund

  • Ideas which are very similar to those already in the market place
  • Ideas which simply re-purpose existing content onto new platforms
  • Ideas which are already researched and require production funding or production investment only
  • Content ideas for older established platforms alone (i.e. single platform traditional television, film or radio programmes, interactive CD ROM)

How does Melt Work?

There are two stages to the application process. These are designed to make applying to Melt as simple as possible and to give feedback on proposals at the earliest possible stage. For full information and guidance to help you make a proposal please download the Application Information.

Application Stage 1

Summary Melt Proposal
  • To apply for a Melt R&D award you need to complete a Melt Summary Proposal Form. The form must be completed by the deadline of 5pm on Friday the 29th June 2007. (Any proposals received later than the deadline will not be eligible.)
  • The summary Melt Proposal Form is short and simply asks you to outline your content idea in brief summary statements. You will also need to say how you meet the two Melt summary proposal assessment criteria;
    • demonstrating content innovation
    • demonstrating commercial/market potential
  • After the deadline for summary proposals, the Melt team together with industrial partners and advisers will assess all submitted ideas and select the 15-20 ideas which best meet the selection criteria.
  • All applicants will be informed of the Summary Melt Proposal short-listing decisions by August 3rd 2007.

Application Stage 2

Full Melt Proposals Development
  • Selected summary proposals will be offered a “pilot award” of £1,000 to help pay for the time required to develop a fuller proposal. In addition, mentoring support will be available from the Melt team and advisors.
  • Full proposals need to be developed in August and September for submission by 5pm on the 28th September 2007.
  • Additional feasibility criteria for final selection will be addressed during your full proposal development period.
  • Full proposals will be presented to the selection panel at the beginning of November for selection for Melt R&D awards.
  • The panel will select between 5 – 10 proposals for support.
  • Successful proposals will start their R&D projects in December 07.
  • R&D projects must be completed by the end of July 08.
  • On completion, the resulting demonstration models, prototypes or pilots are re-presented to partners and content commissioners for potential full production commissioning, further development funding or to identify direct market opportunities.

For more information and for guidance on how to make a brilliant, winning Melt proposal please download the full Application Information.

Please contact us if you wish to discuss your ideas. We wish you every success and look forward to receiving your proposal.